Sarah took over as head of sales at VIECON in September. She has been with the company for many years and brings extensive experience in working with national and international event organizers. In her new role, she aims to strategically develop sales and further highlight VIECON’s strengths as Vienna’s leading event location.

From project business to strategic responsibility

Sarah has been involved in VIECON’s development for a decade now—from operational customer service to helping shape larger projects. Now, as Head of Sales, she draws on her many years of industry experience and clear understanding of processes. “I want to create an environment in which our team can work successfully every day and customers experience VIECON as a reliable partner,” she emphasizes.

Focus on opportunities through repositioning

In the coming months, Sarah intends to focus on leveraging the potential offered by VIECON’s strategic repositioning. This involves the smart use of existing resources and the further development of formats that strengthen Vienna’s international position as a congress and trade fair location. “The interplay of flexible infrastructure, hospitality, and our experience is a unique selling point for VIECON. I would like to continue to promote this combination to the outside world.”

Customer focus as a guiding principle

Sarah attaches particular importance to customer proximity: from the initial inquiry to successful implementation. Her aim is to make VIECON not just a functional location, but an inspiring partner. “Our job is to get people excited about Vienna and VIECON—and we work as a team with great commitment and passion to achieve this.”

Looking ahead

With Sarah at the helm of the sales team, VIECON is focusing on both continuity and further development. Her priorities are a clear strategic course and promoting team culture. VIECON is thus setting the course for continuing to successfully attract national and international events to Vienna in the future.